Using leverage is a very common practice for most people. People purchase items today with the hope that they will appreciate in value. Leverage allows people to enjoy more, sooner, and for a longer period of time. Some examples of this would be:
Using leverage to buy a bigger house today
Using leverage to purchase an investment property to rent or flip
Using a loan to expand a business without tying up cash flow
Now your clients can use leverage to enhance their life insurance benefits.