If you’re like a lot of agents, you’ve probably hesitated before bringing up Long-Term Care planning. It feels personal. Emotional. Maybe even uncomfortable. But what if there were a way to make the conversation feel natural — not about policies or numbers, but about stories?

Over nearly 20 years, I’ve heard almost every reason clients (and agents) don’t want to talk about Long Term Care Planning. But honestly,...

What happens when your client and their family need their pot of gold because of an extended healthcare event? Will it be there?